A place for fresh insights and ideas to help marketing professionals build brands in today's everchanging ecosystem of new digital platforms, networks, devices and communication modes.
March 4, 2014 § Leave a comment
The Relationship between Online Customer Reviews and Brand Equity.
Tagged: Brand Differentiation, Brand equity, brand loyalty, brand relevance, customer acquisition, Innovation, Online Customer Reviews
Δ
« 7 Truths About Branding
The Relationship between Online Customer Reviews and Brand Equity »
You are currently reading The Relationship between Online Customer Reviews and Brand Equity at Brand Perspectives.
Leave a comment